24 July 2024

On the Road! American Crew pops up Blue Suede Barbershop on Americana Tour

American Crew is bringing the King to havens of music all over the country! The renowned men’s grooming brand is setting pop-up Blue Suede Barbershops themed around Elvis Presley at selected music festivals across America… what’s more Americana than The King himself?

Focusing on the new release of Elvis licensed American Crew products, this unique activation cuts through the clutter at Indie Rock festivals and Elvis events across the country. The activation features two vintage themed barber chairs, a front check in area, waiting lounge and custom built product display. Very appropriate to the occasion, the Jack Daniels spray bottle amplifies the rock and roll and indie rock atmosphere. Sampling opportunities to the many thousands of festivalgoers is also an integral part of the experience!

This doubles as a chill-out lounge covered in Elvis imagery and 50’s rock and roll decor. The special edition product pucks are also available, with their vintage 50’s style design to pair with the classic chairs so guys can party with style and get a haircut from an exclusive pool of American Crew All Star Stylists.

This is a vintage escape in a world of modern music. Stylists have been brand trained and are familiar with all American Crew products, cuts and styling tips. An American Crew “SELECT YOUR STYLE” guide keep things moving quickly and a digital app system (Square Appointments) is used to text festival goers a reminder of their appointment time. With a matching pop up Step and Repeat, clients can snap pictures and upload the images onto social media platforms with #TheKingOfMensGrooming and tag American Crew.



Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!