17 September 2021

#CHIparaMI Farouk launches Collaboration with Univision’s Jomari Goyso for Latin Beauty

Immigration is an issue close to Farouk’s heart, and the community leader held an event last night in Miami at The Epic in Brickell to launch the amazing #CHIparaMI campaign, all in honor of the beauty of the Latin women.

There are 55 million Hispanics in the U.S. which means that they have become the nation’s largest ethnic minority, and definitely a reason for businesses to have a positive effect on this new emerging market in the world of beauty.

Dr. Farouk Shami announced the launch of #CHIparaMI campaign, an initiative designed to host seminars around the country promoting the empowerment of women along with providing beauty education to inspire haircare unique to each girl.

Latinos are the heart of America,” says Farouk. “Without Latinos, is like if America was without sunshine. They are an important part of the society and are hard-working and it’s a blessing to recognize their hard work.

The partnership includes a new fusion of talent, where Farouk and Spanish celebrity stylist Jomari Goyso will take an educational journey in six major cities around the country with the commitment of donating $100,000 in product to low-income Hispanic communities. Jomari Goyso is a renowned beauty and fashion expert who has worked extensively in Univision shows and is his spokesperson debut. Because of his network ties, Univision, the number one Hispanic network in the country, is providing motivational content, social media exposure, tutorials from Jomari and brand exposure to the Latina market for Farouk’s campaign.

Everyone wants to tap into the minority market, but Farouk’s willing to put an extra effort to help Latin women,” says Jomari about why he decided to collaborate with a brand. “Farouk showed me that he has created many products that are specifically aimed to the Latino market. And he also promised we would take me, and the education to them and donate the product – so I knew that they would get something out of my working with him.

The #CHIparaMI campaign kicked off yesterday in Miami and you will see it everywhere. Take a look at the gallery below for images of the launch event at The Epic in Brickell, where Farouk and Jomari celebrated the launch with Univision and several beautiful Latin celebrities.

Stay tuned for more information about the campaign and when these amazing hair icons are taking a pit stop in your city!


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