23 June 2021

Dominican Magic – Working Magic on Hair with Native Nutrients and Botanical Extracts

Kiros Beauty LLC just announced their US and international sales representation of Dominican Magic, a luxurious professional hair care brand with natural ingredients inspired by the fruits, plants and vegetables grown in the tropics of the Dominican Republic.

Dominican Magic products are the creation of Gregorio Luciano of Luciano Brothers, LLC, whose vision is to provide customers with the best tools to succeed in beauty enhancement.

Luciano, a cosmetic formulator chemist with a master’s degree in organic chemistry, has been studying and improving upon the traditional Dominican hair care regime. Understanding the needs of Dominican hair which can be a blend of African, European, Spanish and Native American, coupled with over 20 years experience in formulation, process development and automation, he is indeed a connoisseur on the subject.

The Dominican blowout includes a shampoo, condition and wet rollers set under a hair dryer for 45 minutes followed by a vigorous round brush blow out to smooth out roller bumps, resulting in super-straight, silky, voluptuous, sexy hair.  One major difference in the Dominican blowout vs. the traditional blowout is the amount of heat applied to the hair. To prevent hair damage, it requires natural based heat protection products to restore hair shaft and keep hair moisturized.

Created in his New York laboratory, Luciano applied his vast knowledge to design a regime that uses Dominican Republic ingredients to treat and repair naturally dry, processed and color treated hair. Some of the inspirations include tropical avocado, coconut, aloe vera, wheat, cinnamon, garlic, and rosemary, all of which have been used for generations by native Dominicans for hair treatment and other health ailments.  “Our commitment to use native nutrients and botanical extracts ensure to work “magic” on hair that has experience mechanical, thermal, chemical, environmental or aging damage,” says Luciano. “The products not only protect and minimize the effect of these five elements but also lessen the scalp’s propensity to hair loss resulting in healthy and revitalized strands. Customers with healthy hair benefit by increasing the longevity of the hair’s health.”

It’s no secret that Dominican salons are populating the US. In fact, the growth in the past 10 years is 100%. Dominicans are multicultural and the salons are attracting a very large customer base including African Americans and Caribbeans. The Dominican blow-out is becoming much more mainstream, and not strictly for the Latino population. Dominicans have created a brand name for hair, much like Italian shoes or Swiss watches. So it’s no surprise that Dominican Magic is available in more than 10,000 salons across the US. Leading mass retailers with an eye on the marketplace such as Target, Rite Aid, and Bed, Bath & Beyond paid attention and are also carrying Dominican Magic.

Dominican Magic is a comprehensive brand with four distinct categories: Dominican Magic Nourishing Natural Treatment, Dominican Magic Natural Botanical Extracts Hair Follicle Anti-Aging Treatment, Dominican Magic Natural Botanical Extracts Ultra Straight Protein Infused Treatment, and Definitive Color Rinse.

For more information please visit dominicanmagic.com or contact: Juan Valencia, 267-978-6433 / juan@kirosbeauty.com

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