5 December 2021

United Colors of Cosmoprof: Oliviero Toscani creates Cosmoprof 50th Anniversary Campaign

The famous and eclectic photographer Oliviero Toscani signs the advertising campaign for the 50th anniversary of Cosmoprof Worldwide Bologna.

Oliviero Toscani, the internationally famous photographer who has had myriad pages of photographic and communications dedicated to him over the past 30 years, will sign the shots to be used in the advertising campaign for Cosmoprof Worldwide Bologna, set to be held from March 16-20,  2017.

Cosmetics are represented symbolically with abstract “signs” of color on the mouth, eyes, and hair of different types of women. Different ethnic groups express a concept of beauty without borders.

The new advertising campaign will promote the Cosmoprof network events (Bologna, Las Vegas and Hong Kong) in leading national and international publications.

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