11 December 2023

ABBA Pure Performance Hair Care Sales Conference unveils New Branding

ABBA® hosted its National Sales Conference in Fort Lauderdale, FL, attended by over 150 brand pros and representatives from across the country. Focused on new marketing, growth and strategy, the event unveiled new sales initiatives, marketing assets, new products and recent PR achievements.

Through every session the new #ABBAlancedLife marketing campaign was underscored. This was reinforced by the brand’s commitment to purity highlighting the brand’s 100 percent vegan, gluten-free, paraben-free, and sulfate-free formulas.

ABBA® was way ahead of its time by supplying sulfate-free, vegan, and gluten-free products which has positioned the brand perfectly for current consumer behavior. It has continued to evolve, using plant-based botanicals that deliver a balance of purity and performance to stay true to the core of the brand,” said Austin Baskett, Chief Marketing Officer of ABBA®.

ABBA® educators also presented new ways for salons to utilize and profit from the texture trend using the brand’s innovative True Shapes® Acid Wave texture product. “Many salons don’t realize how much income they can make by adding a texture service to their menu and ABBA’s True Shapes Acid Wave is an amazing product that can help them build this business.,” said VP of Sales, Denise Shedrick.

With a 25 year history, ABBA® Pure Performance Hair Care was one of the first brands to make 100 percent vegan hair care products. The brand’s ProQuinoa Complex® – a hydrolyzed protein blend of quinoa, barley, and soy – delivers performance, protein and purity like no other professional salon brand on the market. ABBA® products are 100 percent vegan, gluten-free, paraben-free, sulfate-free and never tested on animals. With natural, botanical based formulas, this thoughtful line of hair products starts by providing balance to each hair strand and encourages balance throughout all facets of everyday life, #abbalancedlife.

The balance of purity and performance is its core belief. For more information, please visit www.PureAbba.com


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