MOP hosted its National Sales Conference in Fort Lauderdale, FL with over 150 brand professionals and representatives from across the country. The summit announced the re-launch of this iconic salon-professional brand, focusing on the brand’s philosophy and launch strategy.
“MOP is becoming more than a brand, it is developing into a community platform for salons and stylists to express themselves without being judged, condemned or criticized. At MOP we want everyone to be the best versions of themselves and to know that our community is inclusive, not exclusive,” said Austin Baskett, Chief Marketing Officer of MOP.
Denise Shedrick, Vice President of Sales at MOP, and Austin Baskett hosted the conference to communicate that MOP, more than a brand, is a platform for community to bring stylists and consumers together with their new #ShowYourMop campaign. The educational presentation was complemented with a Dale Carnegie Sales training workshop by Lead Trainer, Robert Kelly, who shared how top leaders make everyone feel empowered and are a model for relationship building.
For 15 years MOP has been making the best products available in exclusive salons to promote an environment where stylists can express themselves without being judged, condemned or criticized. From the beginning, the brand’s mission has always been to produce products that use the best ingredients while never sacrificing Modern Original Performance. MOP hopes to invite everyone to be a part of something greater than themselves.
MOP products are available through local distributors. To learn more about MOP, please visit www.mopproducts.com