10 December 2022

First Time’s the Charm! Sunlights ‘Beauty Pitch’ Debut at Cosmoprof North America

SUNLIGHTS Balayage, the education-based, everything-balayage company founded by celebrity stylist and balayage guru, Candy Shaw, will compete live on-stage before an estimated 1,000 beauty professionals in this year’s Beauty Pitch competition – the ‘Shark Tank of the Professional Beauty Industry’

Beauty Pitch 2016 will take place on Saturday, 23 July, at 8:00PM at the Mandalay Bay Convention Center in Las Vegas as the opening event for Cosmoprof North America 2016. The event will benefit several charities.

SUNLIGHTS, the ONLY hair care company in the competition, and the youngest company in the event, is one of three finalists in the ‘start up’ category.  The contestants are vying for national media exposure and the attention of the several investment firms hosting the event.

This is the second year ‘Beauty Pitch’ will be held at Cosmoprof. Last year’s competition was presided over by real ‘Shark Tank’ judges Mark Cuban and John Paul DeJoria, Paul Mitchell’s co-founder. This year DeJoria will be joined by Kevin Harrington, founder of ‘As Seen On TV.’  ‘Shark Tank’ is an American reality TV show where aspiring entrepreneurs pitch their business ideas to a panel of wealthy investors.

SUNLIGHTS was selected as a finalist in part due to its phenomenal growth. Last year, in its second year in business, over the span of just 100 days, SUNLIGHTS signed up a ‘Who’s-Who A-list’ of top North American distributors covering 45 U.S. states and 7 Canadian provinces. Having obtained its E.U. Certification this year, SUNLIGHTS is in the process of launching the company worldwide, including Scandinavia, Australia and New Zealand, and Russia in the second half of the year.  SUNLIGHTS was recently described by one top industry publication as “the world’s fastest growing, most recognizable hair color brand!” Another described Shaw as one of the “most powerful and influential women in the professional beauty industry.”

Balayage will replace foil highlighting the same way foils replaced pulling hair through a cap,” says Candy Shaw a/k/a “The Balay Lama™.”  “It’s faster, more profitable, ‘greener,’ and more fun!” says Candy, who is empowering stylists around the world to “join her balayage revolution and paint their way to financial freedom!” 

SUNLIGHTS® Professionnel Balayage Lightener, a proprietary, state-of-the-art, Kaolin clay-based balayage lightener (featuring Kaolights Kaolin Clay Technology®), and THE BALAY BOX®, “the complete balayage class in a box,” are ‘sweeping’ North America and are well on their way to changing the way hair is highlighted worldwide!

To see SUNLIGHTS’ two minute Beauty Pitch video or to cast your vote online in favor of SUNLIGHTS for Cosmoprof’s ‘Audience Choice Award,’ go to www.beautypitch.com/vote

For more information, please contact info@sunlightsbalayage.com


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