Building on the tradition of pushing creative boundaries, Sebastian Professional is once again bringing innovation to the hair care industry with the introduction of DARK OIL.
Created to transcend the limits of hair styling, DARK OIL joins the iconic line-up of Sebastian Professional products that encourage self-expression and define what’s next in hair fashion.
The desire to recognize the future of hair artistry has been the creative drive behind the new product. Developed by Sebastian Professional Global Art Directors Michael Polsinelli and Shay Dempsey after 5 years of research, DARK OIL is unlike other hair oils. Created with DiffusX, a self-evaporating technology, the unique formulation disappears into the hair with no oily residue. DARK OIL combines Sebastian Professional’s innovative technology and the natural benefits of Sandalwood, Cedarwood and Argan oil to replenish the hair from the inside-out without sacrificing volume or body.
“This is not what you think it is. We’ve learned a lot from oils in the past and ours is the future. There is an element of surprise, that’s what’s remarkable about the product,” adds Global Art Directors Michael Polsinelli and Shay Dempsey.
TECHNOLOGY THAT INNOVATES
Sebastian Professional DARK OIL contains high molecular weight polymers that replenish hair from the inside-out, smoothing the hair cuticle and boosting shine – leaving hair 2x as smooth for up to 48 hours. The DiffusX technology gives DARK OIL the ability to glide on to the hair surface and vanish within seconds, allowing for a more even distribution of the oil onto the hair fibers, enabling fullness, body and endless style possibilities. The combination of these two elements results in a product that, unlike most oils, will not overload the hair and can be reapplied throughout the day. DARK OIL provides optimal styling benefits for any hair type or style – whether defined shine for sleek hair or a controlled, anti-frizz effect for curly or unruly hair. DARK OIL delivers weightless texture, incredible shine and UV protection, with no discoloration or greasy residue.
“Sebastian Professional’s new DARK OIL is an amazing product, particularly because it is extremely versatile and lightweight. It can be used on damp hair as the perfect base to begin any style or applied to dry hair as the perfect finish. Not only does it provide immaculate shine, DARK OIL adds body and leaves hair with weightless texture,” explains Christina McCarver, NA Prestige Education Manager.
DARK OIL will be available where Sebastian Professional products are sold starting in July 2016, at a suggested retail price of $48.
Visit www.sebastianprofessional.com to learn more about the products!