26 March 2023

Hot News! New Hair Color Company Pulp Riot partners with Luxury Brand Partners

Pulp Riot and Luxury Brand Partners, parent company to R+Co, V76 by Vaughn and Smith & Cult, are excited to announce a partnership.

The strategic alliance brings a unique and creative color category to LBP’s group of artist-driven brands and helps enhance Pulp Riot’s reach in the professional salon segment. Pulp Riot is the innovative new hair color company from founders David and Alexis Thurston of Butterfly Loft and Butterfly Circus

Tev Finger, CEO of Luxury Brand Partners, said, “The Thurstons have a history of creating successful companies that transform the beauty industry. We feel that by combining our shared values, vision and goals, this new alliance will lead to a substantial and dynamic partnership. In addition to the above, the Thurstons are fantastic people, and we are in the business of doing business with people we like and trust.”

The minute I met David, Alexis, and the rest of the Pulp Riot team, I felt their commitment to the beauty community. Their passion for education, and supporting the artist behind the chair is infectious,” explained Albie Cortes, Advanced Strategy and Business Development, Luxury Brand Partners.

During the creation of Pulp Riot, the Thurstons took a collaborative approach to building their team by forming an ownership group consisting of some of the most well-known and highly respected stylists and educators in the industry, including Rickey Zito, Ash Fortis, Jay Wesley Olson, Iris Smith, Linh Phan and Jenny Strebe. These artists were instrumental in the formulation of the color line and will continue to be heavily involved in the company’s education, product development and marketing.

Pulp Riot CEO, David Thurston, said, “When looking for partners, our ultimate goal was to find fun, cool people with entrepreneurial mindsets, who have the experience to help tackle challenges, the resources to fuel growth and the guts to be disruptive. We met with many potential partners, but Luxury Brand Partners was the only company to check off all of the boxes.”

Stylist, salon owner, educator, and Pulp Riot co-owner Jay Wesley Olson added, “LBP has had their finger on the pulse of the recent significant changes in the beauty industry. When looking for a partner, it was of paramount importance that we aligned ourselves with a team that not only understood the changes, but had the ability to pivot and adapt quickly, and like ourselves, recognize the changes not just as a challenge, but also as an opportunity.”

About Luxury Brand Partners: Luxury Brand Partners develops and nurtures prestige artist-driven beauty brands, with a focus on innovation and a passion for the creative mind. With offices in Miami and New York City, their portfolio of companies offers high-performance products and top-of-the-line education informed by both an artistic and a business perspective. The management team has a long history of building iconic brands and leverages its knowledge of salon professionals and the end-consumer to create lines that meet their needs in new and exciting ways. For more information, visit www.luxurybrandpartners.com   

About Pulp Riot: Pulp Riot is a hair color company that empowers stylists to think of themselves as artists while providing them with superior paint to create their masterpieces. For the past year, the creators of Pulp Riot have turned the industry education model on its head, and now they are poised to revolutionize the established product manufacturing, marketing, and distribution models. Pulp Riot will launch their initial offering of 16 semi-permanent graphic colors in mid-June. For more information, visit www.pulpriothair.com


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!