Kadus Professional made a big splash at the 2016 Premiere Orlando International Beauty Event. More than 50,000 attendees got an up close and personal look at what happens backstage at a photo shoot, through the eyes of this exciting new brand.
The open house format of the Kadus Professional exhibit, offered front row access to hair prep, make-up application, wardrobe selection and a live photo shoot… CHECK OUR GALLERY BELOW FEATURING THE BEST LOOKS OF THE SHOW!
On stage, Kadus Professional Top Artists Caroline Kim and Justin Frost illustrated the quality and performance Kadus Professional Color and Care products offer hairstylists. WATCH OUR EXCLUSIVE VIDEO HERE!
Noted Wella NA CEO Sal Mauceri, “We’re delighted to bring the Kadus spirit to North American stylists at the Premiere Show. Kadus color is smart, client-friendly, flexible and fun-ideal for the modern salon entrepreneur.”
Housed in the Wella portfolio of brands, Kadus Professional draws from more than 90 years of rich international heritage, expertise and research. Wella, a global innovator in the hair care and color industries, officially launched the European lifestyle brand to the U.S. and Canada earlier this year. The new value product line is accessible, reliable and intuitive, allowing entrepreneurial hair stylists to work smarter, not harder.
Kadus Professional is dedicated to helping stylists and colorists thrive in their communities and grow their business with powerful, business-right tools. The brand offers relevant, interactive and fun education that can be easily integrated in salon daily life. Kadus Professional’s Color and Care lines range from $5.25 – $15.00.
For more information, visit www.kadusprofessional.com