30 May 2023

Hot News! Redken announces Lizzy Jagger as New Brand Muse

Model, actress and eldest daughter of Rolling Stones’ Mick Jagger tapped as latest muse for new Redken Heatcure Professional Service and Heat Styling launches.

Lizzy Jagger joins the collective of Redken muses and trend creators including actress and model Suki Waterhouse, supermodels Mariacarla Boscono, Lea T., Soo Joo Park, and Crystal Renn, Redken Global Creative Director Guido and Redken Celebrity Colorist Tracey Cunningham. Beginning August 2016, Lizzy will appear as the muse for two Redken launches, Heatcure Professional Service and the relaunch of Redken’s Heat Styling collection.

Born in New York City, Elizabeth “Lizzy” Scarlett Jagger is the eldest daughter of 1970s supermodel Jerry Hall and Rolling Stones front man Mick Jagger. Lizzy will appear in print and digital campaigns for the launch of Redken’s NEW! Heatcure Professional Service, an exclusive salon service that instantly restores the look and feel of damaged hair for up to 10 washes. Lizzy will also be featured in the relaunch of Redken’s Heat Styling collection that provides lasting protection and endless restyling capabilities.

Lizzy’s signature, striking red hair and unique style epitomize the Redken spirit,” says Shane Wolf, Global General Manager of Redken 5th Avenue. “She represents a modern approach to beauty that’s confident and enviable.”

For more information about Lizzy’s debut and the campaign, follow @Redken5thAve and @lizzyjagger with more details to come!


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