30 November 2022

Sign Up! Learn Wella’s Color Equation – The Secret Science of Attractiveness

Exclusively from the Wella Curriculum Team comes a brand new course hosted at the Wella World Studio NYC aimed at improving your business by changing the way you approach color with your clients!

Wella Your True Color seminar has only been done once before, and now it’s your turn to take part on June 20 and 21, 2016.

Did you know 70% of women believe their consultation should have been more in-depth? As a hairstylist, you know that the second your client sits in the salon chair, your expertise becomes the catalyst to create the look that identifies who she really is.

This helps stylists focus and narrow in on the options available for the client, while keeping in mind the demographic and the type of client that he or she is,” says Lynnette Tatum, the educator of Wella Your True Color seminar at the Wella World Studio NYC. “It is essential to look at hair type, makeup, color equation and The Secret Science of Attractiveness,” using skin type and eye color to recommend the best colors for them.

That’s why from younger clients who want to experience fashionable color to your loyal grey clients, Wella Professionals is at-hand with the world’s finest color portfolio: elevating you and your craft throughout all of their life stages.

Before the hairstylist would pitch suggestions to their clients, but I think, with the rise of the Internet, clients are in the driver’s seat when they sit down in our chair,” says Lynette. “It’s all client driven, keeping in mind what they’re demanding but guiding them on what works for them.” Having a more candid diagnosis-like approach to consultations can help visits, and having these services can simplify and drive the color business in a salon.

Other things you will learn with Lynette:

  1. Learn the world of grey expertise to drive your salon business with such services as: grey coverage, shading and blending.
  2. – Provide your fashion-savvy clients a fashion-forward, low-commitment look that will have them coming back for more trend-driven looks sooner.
  3. Understand the secret language of your clientele demographic.
  4. Learn Wella’s “Color Equation” –The Secret Science of Attractiveness.
  5. – Hands-on workshop.




Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!