2 December 2021

Video Alert! How-To: Jewel of the Nile Look with New VIVIDS

Take a journey with Pravana and discover the Jewel of the Nile with the 2015 SHOW US YOUR VIVIDS winner Erica Keelen (@ericakeelen_hair_love)! Using the new VIVIDS Jewels in Emerald, Blue Topaz and Amethyst, Keelen created a stunning, sparkling combination of richly saturated, beautifully bold shades!

After lightening the hair with the Pure Light Balayage and Power Lighteners, Keelen applied ChromaSilk Express Tones in Violet all over to create an iridescent, silvery-purple base for the VIVIDS application.

VIVIDS Jewels, inspired by nature’s brilliant gemstones, bring boldness and innovation to the VIVIDS Collection. The shades are not just beautiful individually and universally complementary on any skin tones- they invite colorists to create looks on their clients that outshine their accessories and make every strand feel like royalty. The new shades allow for even more possibilities for customization. Colorists can replicate the brilliance of a gem by layering Jewels or other VIVIDS shades, including Black or Clear additives, for an infinite color palette.

VIVIDS Jewels launched this month, May 2016, and are available at SalonCentric and State-RDA.

  • Credits
    Colorist: Erica Keelen @ericakeelen_hair_love
    Model: Lunden Mihalic @lundenm
    Photographer: Daryna Barykina @daryna_barykina
    Videographer: Huck Hinshaw @pleasantlycavingin
    Makeup: Karen Sarahi Gonzalez @iluvsarahii
    Wardrobe: Caisa Airmet @caisadilla

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