6 February 2023

Kevin.Murphy expands Treat.Me line with New Formulas to Target Anti-Ageing and Thickening

KEVIN.MURPHY announces new TREAT.ME ANTI-AGEING and THICKENING cruets, expanding the brand’s high-performance salon treatment line.

Created with skincare in mind, TREAT.ME offers targeted, customizable hair treatments designed to accommodate clients’ specific needs while delivering deep conditioning, shine and nourishment. ANTI-AGEING and THICKENING join existing MOISTURE and STRENGTH formulas; these four cruets are individually hand-blended on site with a powerful elixir, creating a highly potent two-active serum with lasting results. 

Women are looking to get anti-ageing and thickening results from their hair treatments, but at-home products can only achieve so much. I wanted to create a more targeted and efficacious formula base to address those two desired results,” explains KEVIN.MURPHY stylist and founder Kevin Murphy. “TREAT.ME offers a unique approach to restoring and reviving hair that I liken to getting a facial. Like skin, hair requires regular maintenance and specialized attention.”

I researched various ingredients in innovative skincare serums to find new ingredients combining the best of science and nature,” continues Murphy. “Fruit stem cells in these two new cruets are some of our greatest breakthrough ingredients to date. Apple stem cells in particular offer longevity and help our own human stem cells in the hair bulb live longer while stimulating growth.

TREAT.ME ANTI-AGEING is a deep conditioning treatment to renew dry, brittle hair caused by chemical and environmental ageing. This treatment uses Lotus Flower and Orchid extracts to give hair youthful luster and shine while fighting follicular ageing. Key ingredient Baobab Oil provides moisture while improving hair elasticity and tone.

TREAT.ME THICKENING is designed to stimulate hair growth. Hair will feel moisturised as well as thicker and strengthened. Eyelash thickening technology adopted from the cosmetics industry is used to improve the hair condition as well as fortify and protect the root sheath. This formula works to increase scalp microcirculation and expand the growing phase and in turn, hair growth. Star ingredient Yucca contains nutrients to help absorb essential nutrients from vegetable proteins.

TREAT.ME offers a relaxing in-salon experience and is the ideal complement to other salon services like COLOR.ME by KEVIN.MURPHY,” adds Murphy.
Born from the same philosophy as skincare, KEVIN.MURPHY products are designed to weightlessly deliver performance, strength and longevity. When searching the world for ingredients, KEVIN.MURPHY looks for companies using micro cultivation, organic growing practices or ecologically-sound wild harvesting techniques to ensure the KEVIN.MURPHY range is of the very highest natural quality. Offering a fashion-focused range of professional hair care products conceived in the world of session styling, the company’s mission is to share cutting edge style via modern technology – straight from the runways of the world to the salon floor, from hair artisan to consumer.

The new TREAT.ME cruets will be available in salons in beginning June 2016. Pricing will vary based on salon. For more information on KEVIN.MURPHY or to find a local salon, please visit www.KevinMurphy.com.au


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