Keune Haircosmetics recently hosted its North American distributors at its home in Atlanta to present the plan for continuing growth, thank them for their support and share the strategies for mutual continued success.
Distributors visited one of the seven Salon 124 locations and the Keune Academy by 124 cosmetology school to experience successful beauty environments that are fully committed to Keune. They also celebrated their success at a special debut of Luxurious Minimalism, Keune’s 2016 Global Trend Collection, and a festive awards dinner.
“In our search for True Beauty, we look for true partnerships and we share success,” said George Keune, CEO, Keune Haircosmetics North America, whose family founded Keune in the Netherlands more than 90 years ago and still independently owns the company. “Globally, we are a hair color powerhouse, which offers us a platform on which to build our color and retail business long-term. We are grateful for our distributors and loyal to their partnership in reaching our long-term goals.”
“We’re building a can-do, proactive culture of excellence for our color-strong, full-service, professional-only brand,” added Andrew Biazis, chief operating officer, Keune Haircosmetics North America. “We have doubled Keune’s sales from 2012 through 2016. We’ve increased our distributor salon consultant count by 140 and our store count by more than 100. Simultaneously, we’ve almost quadrupled our corporate North American team since 2012 in order to support our distributors and salons in the field with the marketing support, education and sales tools they need to create a strong relationship with our mutual customers.”
Biazis continued, “We are building an emotional connection for the Keune brand with salon owners and hairdressers by listening to and answering their needs, which most brands today find a challenge. As the highlight of our loyalty program, we will reward our best salon customers with destination education to Keune Academies around the world. We plan to increase brand awareness by leveraging our public relations and social media programs, place greater emphasis on retail product sales and double our sales again by 2020. We are truly listening to both our distributors and market leader salons, whose insights, combined with our strategies, will propel the growth of Keune long term salon-by-salon, stylist-by-stylist.”
At the end of the event, Keune honored its top distributors for outstanding achievement.
“At Keune Haircosmetics North America, we consider our Distributor Performance and Recognition Awards evening to be a special moment during which those business partners who have excelled in one or more areas of Keune performance, focus or support can be identified and recognized in front of their peers for a job very well done,” said Mark Webber, vice president of sales and business development. “We appreciate the efforts of all distributors who represent the Keune brand, and we know that our outstanding double-digit growth each year for the past three years is a result of the collective hard work of our entire professional sales and education family.”
A family-owned and founded entrepreneurial company based in The Netherlands, Keune Haircosmetics has served hair stylists, colorists and consumers since 1922 by providing the finest professional hair color, hair care and styling products to more than 70 countries. For more information, visit Keune.com/na