In this hair tutorial, learn to create the loose messy waves and rough texture inspired by a seventies supernatural vibe!
Watch as Wella Professionals Global Creative Director Eugene Souleiman harnesses the power of EIMI to bring a tousled, slept-in look to the runway of Roland Mouret’s AW16 collection show at Paris Fashion Week.
Eugene created a strong middle part on freshly-washed hair, and sprayed the roots with EIMI Stay Essential to change the root direction. To create the 70’s inspired loose waves, Eugene spritzed hair with EIMI Perfect Setting before clipping it back and creating loose braids which were brushed out moments before the show.
For a deeper look at Eugene’s process, check out Wella Professionals’ blog post covering the backstage action at the show.