28 September 2021

The Italian Touch / White Edition by Kemon

A special collection, for special moments and ambience. The Italian Touch / White Edition by Kemon offers style and sophistication with couture hairstyles by Alessia Solidani.

Two moods: BRIDE, the first, is dedicated to wedding ceremonies: “Ethereal and bright, Alessia’s brides have an eloquent naturalness that is beyond words. A characteristically feminine elegance is in perfect balance. Between intimacy and openness, light is woven into the hairstyle as it moves, giving an enhanced impression of beauty that is naturally heightened by such a unique occasion. A bride who transcends time and overcomes apprehension: bride and woman, ‘for always’“.

As for COUTURE, this second mood is dedicated to special occasions and grand soirées: “As a sign of elegance and wearability, an Alessia Solidani woman is always outgoing, the uncontested leading lady of the everyday. In this collection, accessories create a great sense of vitality, passion for the ethereal, and lightness. Key here are the emotions, and the sense of life itself: in a popular imagination that is focused on observation, the feminine becomes the emotive core of elegance.

Alessia Solidani is one of the most notable and renowned hairstylists for formal occasions and large events. She has three renowned salons in Rome, among the most prestigious salons in the capital, visited daily by notable cultural figures and by the Italian jet set. For years, Kemon has been working ever more intensely and prosperously with Alessia, even having opened her third Style Lab in Viale Mazzini, in the very centre of the Rome, inaugurated on April 20th 2016.

The Alessia Solidani collection within The Italian Touch / White Edition was presented in advance of Kemon Days 2016 on April 10th and 11th in Rimini, and is available for purchase from May 2nd along with the lookbook containing images and descriptions of all the styles. For more information please contact info@kemon.it

    Art Director: Alessia Solidani
    Hairstylists: Riccardo Rota, Stefano Cinquegrana
    Photo: Carlo Battillocchi
    Stylist, Fashion producer & Coordinator: Bookin Agency


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