Either you have it… or you don’t. We’re talking super-thick, crowning-glory hair–the kind everyone envies. But if you DON’T have it, no prob – Joico’s going to help you fake it, so no one will be the wiser. Celebrity artist, Paul Norton’s in the thick of it with us…
1. AMP UP YOUR ROOTS
Tint Shot Root Concealer is a genius at hiding grow-out, but spray it on the scalp area for volume (in a shade darker than your own color) and watch the illusion of dense hair appear before your eyes.
2. ORDER A SHAKE
Flip your head upside down and spray Hair Shake Finishing Texturizing Spray into the roots and mid-shaft, then backcomb sections with your fingers, avoiding hair at the crown. Watch the volume expand big-time as you flip your hair back into position.
3. GO FLAT-OUT STRAIGHT
A sleek, straight style—especially on fine hair—can look skimpy. So do this “hide and sleek:” Work in a generous amount of Heat Set Blowout Perfecting Creme, then blow out only the top layers using smoothing brush, letting the underneath layers dry wild and natural.
4. CHANGE PATTERNS
Alternating the direction of your curl pattern when you use your iron (front to back, back to front)—or even using two different-size barrels—creates the illusion of density by keeping things “airy.” Spray Instant Refresh Dry Shampoo afterwards in lieu of regular hairspray and they’ll stay extra bouncy and light.
5. TEXTURE IT UP
Apply Joico Curl Defining Contouring Foam Wax to the roots of damp hair, and Curl Control Anti Frizz Styler on the middle-to-ends of the hair. Use a diffuser to dry the roots first, then move on to the rest of the hair, tousling until dry. A couple of random curls with a large-barrel iron will add additional bend and oomph to your ‘do.
6. BIGGIE-SIZE YOUR BRAIDS
Spray Hair Shake all over dry, “undone” hair, then create several simple braids throughout your head. Next, add another spritz of Hair Shake to each braid, and gently pull on the side of each one to loosen and bulk them up.
7. GO BIG OR GO HOME
Time for the traditional, big blowout. Cleanse with Body Luxe Shampoo, then use Body Luxe Conditioner on the ends only. To damp hair, apply Body Luxe Root Lift to roots, and Elixir to ends, then blow-dry hair upside down for maximum volume. Once hair is 90 percent dry, flip back and concentrate on the crown: Taking a “Mohawk” section across the top, use a large, round brush or a few Velcro rollers and set the lift for at least ten minutes. (BIG tip here: Don’t fiddle with the hair at this stage…oils from your hands will weigh strands down and undo all your hard work.) Do a few head flips every few hours to keep the volume going strong.
8. LAY IT ON THICK
General rule of thumb: Layers always add fullness—especially when they’re fun, messy, and intentionally undone. So go for the cut, then spritz Hair Shake onto roots and back-comb yourself silly, starting at the bottom and working your way up. (Handy tip: A smaller comb and the root, and larger one in the middle and bottom creates serious drama and bulk.)
For more information, please visit www.joico.com