22 February 2024

Styling Made Simple! Pureology Style + Care Infusions provide Easy All-in-One Styling

Whether it’s a dislike of the feeling of product in their hair or simply not knowing which products to use*, a surprising 68% of clients choose not to use any styling products at all but still consider their hair as their number one beauty concern*!

Addressing this overwhelming need for polished hair that still has a true “no product” feel, Pureology is excited to introduce the NEW! Style + Care Infusions, a new category of blow-dry products that combine the perfect blend of styling and haircare in one easy-to-use formula for styling made simple!

The dual chamber Style + Care Infusions feature both a caring formula and a styling formula, blended together at the moment of use to provide the best of both worlds in just one product. Addressing the individual needs of all hairtypes, each of the three formulas contain the exclusive Style + Care Complex which features Xylose to insulate the cuticle layer and protect against heat damage, Intracylane to strengthen the hair, and a specialized ingredient in each formula offers key benefits for particular hair type: Pure Volume with bodifying Wheat Protein, Smooth Perfection with smoothing Camellia Oil, and Curl Complete with curl-enhancing Coconut Oil.

Think of the new Infusions as a primer with styling benefits. Whether you’re pressed for time, looking for a natural, product-free feel, or you’re overwhelmed by the many styling product options, NEW! Style + Care Infusions is the all-in-one solution,” says Ruth Roche, Pureology Artistic Ambassador. “The Infusions balance control and natural movement with targeted treatment and protection benefits, allowing you to create a groomed blowdry with just one styling product without sacrificing the vibrancy and health of your hair.”

The Pure Volume Style + Care Infusion for fine to medium / thick colour-treated hair leaves hair with touchable fullness and density instead of a rough, sticky feel that traditional volume stylers create. The Infusion builds natural volume while densifying hair and maximizing colour vibrancy. The Smooth Perfection Style + Care Infusion offers lustrous smoothness and movement for thick /coarse colour-treated hair, helping to smooth the hair fiber while adding fluid movement without weighing the hair down. The Curl Complete Style + Care Infusion for all colour-treated curls and waves offers crunch-free curl definition and softness, defining and softening all types of curls.

Discover the NEW! Style + Care Infusions:

Pure Volume Style + Care Infusion
For fine to medium / thick colour-treated hair.
Provides touchable Fullness + Density. Features Wheat Protein to provide targeted care and strength to weightlessly restore and fortify hair fibers, even out the hair surface to reduce tangling and breakage.

Smooth Perfection Style + Care Infusion
For medium to thick / coarse colour-treated hair.
Provides lustrous Smoothness + Movement. Features advanced smoothing micro-emulsion technology, smoothing oils of Camellia Oil, and the exclusive Thermal Anti-Fade complex to prevent colour fade.

Curl Complete Style + Care Infusion
For colour-treated curls and waves.
Provides crunch-free Curl Definition + Softness. Features Coconut Oil which provides a high concentration of Vitamin E to sooth, condition, and hydrate, as well as a rebalancing blend of fatty acids restore moisture from root to tip.

*Pureology Qualitative study October 2013 & L’Oreal CMO styling research


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