5 December 2021

Pura Collection by Vitality’s

Vitality’s signature 2016 collection is one of clean lines and calculated silhouettes apt for every kind of woman.

The team of professionals that worked on the Vitality’s collection combined the contemporary image that brands Vitality’s profound elegance with a femininity defined by a minimalist taste. These are emphasized by the harmony of forms that were delicately paired with well-saturated colors. The women portrayed are the definition of attitude with raised chins and alluring styling found in the shots taken by the photographer Amedeo Turello for the hairstyling team of Intercoiffure ICD Lab.

The result of Art Absolute haircolor exhibited three new shades from sophisticated and intense purple hues. In the video below, you can catch the images of the official collection as they transform the hair into photographic works of art. It is an inside look into the rare backstage moments that reveal the great work put into the styling and the energy behind the shoot.

  • Credits
    Hair: Intercoiffure ICD Lab
    Photo: Amedeo Turello

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