27 November 2021

Thicker Hair by Nature! Aveda announces launch of Invati Men solutions for thinning hair

Ladies, step aside…it’s the men’s turn. The brand that brought thicker, fuller hair to women with their global best-selling Invati™ system is now helping men with one of their biggest hair care concerns.

Now Aveda, The Art and Science of Pure Flower and Plant Essences, launches Invati Men™ Solutions for Thinning Hair.

Now, men with thinning hair can take control by using Aveda’s latest naturally-derived innovation. Formulated with a potent blend of plant actives, Invati Men™ Solutions for Thinning Hair is designed specifically to meet the unique needs of men. This easy two-step system helps reduce hair loss. In fact, 4 out of 5 men say their hair feels stronger and looks thicker. Invati Men™ helps men with early to moderate thinning, who may also be seeking preventative measures against hair loss due to breakage, face their thinning hair concerns ‘head’ on—giving them thicker hair by nature.


STEP 1: EXFOLIATE Invati Men™ Nourishing Exfoliating Shampoo Nourishing shampoo exfoliates and refreshes the scalp while conditioning to help strengthen thinning hair. Wintergreen-derived salicylic acid helps remove build-up and excess sebum which can clog pores. Massage in to energize the scalp. Prepares the scalp for the Invati Men™ Scalp Revitalizer.

STEP 2: THICKEN & INVIGORATE Invati Men™ Scalp Revitalizer leave-in treatment instantly thickens hair at the root, while helping keep the hair you have longer. When massaged in, it invigorates the scalp, helping increase micro‑circulation, with a potent blend of plant actives. Apply once daily, every day, directly to the scalp, massage in and go. It’s that easy.

Invati Men™ Nourishing Exfoliating Shampoo has a lightweight, creamy texture that easily spreads over the hair and scalp, to exfoliate and refresh the scalp while conditioning to help strengthen thinning hair—two great benefits wrapped into one simple step.

Wintergreen-derived salicylic acid exfoliates the scalp helping to remove build-up and excess sebum which can clog pores.

Invati Men™ Scalp Revitalizer is a quick absorbing, drip-free serum that easily distributes over the scalp, to thicken the hair at the root, while invigorating the scalp when massaged in.

Amla instantly thickens hair at the root.
Invigorates the scalp when massaged in, increasing microcirculation with a potent blend of plant actives.

HI-TECH HAIR—Scalp Camera Consultation
Aveda is helping male guests get to the root of their hair care concerns with the new in-store retail experience, a complimentary 5-minute scalp camera consultation. Looking at the scalp can help find the right products to get healthy‑looking hair—that’s why a scalp analysis is an essential part of every personalized service experience available only at Aveda.

FEEL THE POWER—Revitalizing Scalp Massage Experience
Featuring Invati Men™ Scalp Revitalizer and Aveda Men Pure-Formance Composition Oil™, this complimentary tension‑taming massage is designed exclusively for men to help reduce stress.

Aveda partnered with Nisarga, an Indian firm committed to growing Ayurvedic herbs with organic agriculture, to supply the certified organic turmeric they use in their Invati Men™ system. Aveda’s support of Nisarga is helping them to expand organic farming that is better for the Earth, the farmers—and everyone. The CO2 extraction method used on the turmeric is also environmentally friendly.

The Invati Men™ aroma contains a refreshing blend of essential oils including certified organic cedarwood and fir and other pure plant essences.

Invati Men™ Nourishing Exfoliating Shampoo is housed in a 8.5 oz/250ml containing a minimum 75% post-consumer HDPE and up to 25% bioplastic.
Invati Men™ Revitalizer is housed in a 4.2 oz/125ml bottle containing a minimum 75% post-consumer HDPE and up to 25% bioplastic bottle.
The bioplastic they use is a biopolyethylene derived primarily from sugarcane. Sugarcane is a quickly renewable and sustainable resource. Aveda’s bioplastic may be recycled with all other #2 plastics.

For those in the U.S. whose local recycling programs will not accept this, Aveda’s Full Circle Recycling Program encourages you to bring back your unrecyclable Aveda packaging and accessories to Aveda Experience Centers in the United States and help keep Aveda packaging out of landfills. Aveda has partnered with g2 revolution®, a leading recycling innovations company, to provide guests the chance to return Aveda packaging and accessories not accepted by municipal curbside recycling programs to all 107 Aveda Experience Center retail locations in the US. The Aveda packaging collected will be sorted to be recycled into reusable material, with the goal of making it into new Aveda packaging or accessories, thus helping to prevent Aveda packaging from going to landfill.

Aveda Invati Men™ Nourishing Exfoliating Shampoo (SRP $35) and Invati Men™ Scalp Revitalizer (SRP $65) are available in Aveda Experience Center retail stores, Aveda Salons and Spas and online at www.aveda.com


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