28 September 2021

InstaTint by Joico Colored Festival Hair at Coachella

New York may have fashion week, but Southern California owns Coachella, the iconic—and always buzzed-about—annual music festival that sets the stage for hot bands and even hotter style.

The celebration in all its vibrant glory is intentionally short-lived (Coachella is held over two consecutive weekends in April), which is why Joico’s very own InstaTint Temporary Color Shimmer Spray joined the crowd to much applause. Along with a pair of creative stylists from LA’s Harrion Salon, Joico’s team turned celeb heads into works of art, with bold braids, teasingly trendy streaks, and lots of playful stencil patterns.

There were some pretty solid reasons for all the InstaTint fanfare: Joico temporary hues wash out in a single shampoo, which makes it perfect for commitment-phobes who want to live life on the edge… but only for a day or two. What’s more, you can spray it lavishly in the darkest brunette or most platinum blonde hair with equally outrageous results.

To get you started Joico resident hairstyle expert and celebrity hairstylist Paul Norton has put together some easy DIY hairstyles you can try to really make your InstaTint color pop! Fun and imaginative, you can “pop your color with a “bohemian rhapsody” style or “the wanderlust” look. Stand out in the crowd by trying the “music junkie” or be the “wild child!” Head over to Joico.com to learn these and more; try any or all of these simple styles or create your own and then show us how you #popyourcolor @Joico with #InstaTint on Instagram!

All five of Joico’s new InstaTint Temporary Color Shimmer Sprays (1.4 oz., $9.99 SRP) are available in salons nationwide and at Joico.com. For information on this product, where to buy, and to get the hairstyles above, visit joico.com


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