Last Sunday, April 17, 2016, Keune honored true beauty at the Gashouder in Amsterdam. The turnout was bigger than ever: almost 2,000 national and international hairdressers attended to celebrate the pride and passion for their craft, one that Keune has embraced for almost a century.
Keune’s mission is to bring out the best in each client, together with the hairdresser. Through combining strength with hair professionals, the brand aims to make their clients truly happy and let them feel beautiful. Because you feel most confident when your look reflects your personality – and that’s what Keune means by true beauty.
At Keune, they’re all about real, wearable, gorgeous hair – and there was plenty of it during True Beauty 2016. But at the same time, they wanted to up the ante. Being among fellow hair professionals, Keune aimed to wow their guests with more extreme, creative styles. That’s why legendary Spanish hair artist collective X-Presion and Keune’s creative director Ilham Mestour and her backstage team gave stunning performances, inspiring hairdressers to elevate their craft. Hair artists gave free rein to their creativity and also had impromptu styling sessions on stage.
Diversity matters greatly to the company. Keune aims to reflect society, showing a large variety of creations on stage. With no fewer than 50 models of different ages, body types, genders, and ethnicities, the event was a celebration of diverse beauty. The Keune team, comprised of 20 national and international top stylists, passionately took the crowd on a creative journey.
There are exciting things happening at Keune: at the event, new product lines were introduced, relaunches were announced, and much more. We can’t say a lot about it yet – so stay tuned! After the grand finale, it was time to celebrate with a spectacular afterparty. World-renowned DJ Martin Solveig kicked off, after which DJ AiScream took over the booth. And as you can imagine, the roof was on fire!