Aveda Full Spectrum Deep™ Hair Color Collection delivers new hair shade extensions expanding the colorists’ palette and bringing the line to the next level of customization.
Dipping into its well of superb color creativity, Aveda™ The Art and Science of Pure Flower and Plant Essences, introduces new shades from Full Spectrum Deep™ Hair Color featuring high lift, more vibrant reds, and true blues—designed specifically for coloring dark hair. To celebrate the launch of these gorgeous new shades, Aveda is also launching a new hashtag inviting guests to share their new color at #LoveYourColor.
The three new shade extensions joining the Full Spectrum Deep™ Extra Lift and Deposit Creme Color line this spring are the following:
• 14Natural: Formulated to deliver our highest lift in the Natural Series—and is ½ to 1 level lighter than current 12N.
• Light Blue/Blue Pure Tone: A true blue tone that achieves our coolest result while remaining on level.
• Red Base: A red base that delivers our most intense, true, vibrant shade of red that resists fading (within Full Spectrum Deep™)
An extra lifting and depositing, conditioning professional hair color line, Full Spectrum Deep™ Hair Color is a 93% naturally derived formula that infuses the hair with incredible, healthy looking shine with our signature blend of botanical oils; sunflower, castor and jojoba.
“Full Spectrum Deep™ Hair Color stretches the limits of customization and expands the colorist’s artistic palette with our highest lift, truest, most vibrant reds, and our coolest blues, that result in stunning Aveda color,” says Ian Michael Black, Global Artistic Director, Hair Color.
#LOVEYOURCOLOR; HOW DO YOU LIVE A COLORFUL LIFE?
Inspired by the launch of these new shades Aveda will be inviting guests to not only share their gorgeous new color, but to also share what kind of colorful life they lead. Aveda Artists will also share their stories at #LoveYourColor.
Aveda Full Spectrum Deep™ Hair Color is a fade-resistant formula that provides the ideal balance of lift and deposit for a naturally cool result and infuses the hair with incredible, healthy looking shine and conditioning with a signature blend of plant oils—castor, certified organic sunflower and jojoba. And experience a more pleasant processing with an aroma of certified organic lavender.
PLANET PRESERVING MANUFACTURING AND PACKAGING
Full Spectrum Deep™ Hair Color is developed at Aveda’s botanical laboratory on a 58-acre Certified Wildlife Habitat™ in Blaine, Minnesota and manufactured with 100% wind power in its primary facility, a first for the beauty industry. Full Spectrum Deep™ Hair Color cartons are made from 100% recycled Forest Stewardship Council™ certified fiber, containing a minimum of 77% post‑consumer recycled fiber. The tube caps are made from 100% recycled material.
For more information, please visit www.aveda.com