26 March 2023

Video Alert! DKNY’s Downtown-Chic Bound-Braid by Wella Professionals

Learn how to recreate the downtown-chic bound-braid in this hair tutorial, straight off the runways of NYFW!

Eugene Souleiman brought a range of NYC-inspired looks featuring half-up, loose buns, side and high ponytails, rough waves and of course the cool new wrapped braid technique. The show was a youthful, loud expression of what it means to be a woman in New York today – individual, diverse, and bold.

Eugene used the following products to style the look:
• EIMI Sugar Lift
• EIMI Stay Essential

Discover the EIMI range used to create the look here: http://www.wella.com/professional/en-US/products/EIMI-styling/dispatch/styling-dispatch

For full recaps of the fashion week shows styled by Wella, check out Wella’s blog: http://www.wella.com/professional/en-US/blog-gallery

Want to see more amazing looks? Check out Wella Instagram or subscribe to the Wella Professionals YouTube channel where you’ll find a new how-to video every week!

To get the products, contact a Wella Sales representative or check WELLASTORE.COM for some online shopping!


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