28 September 2022

Follow the Leader: John Paul DeJoria

CNBC’s ‘Follow the Leader’ uncovers the secrets to entrepreneurial success, as host Farnoosh Torabi gives viewers access to the sharpest business minds in the world. Co-founder of Paul Mitchell, John Paul DeJoria stars in the first episode of this new series!

What makes the most successful business people on the planet different from the rest of us? Are they simply more driven, smarter, perhaps more ruthless or just blessed with charisma? Are they born with a hidden talent that makes them a force of nature? Or was it developed? Business journalist and best-selling author Farnoosh Torabi is on a mission to find out. In each 30 minute episode of CNBC’s ‘Follow the Leader’, he spends 48 hours embedded with a superstar entrepreneur to learn how these wildly successful business people operate.

He launches his mission with co-founder of Paul Mitchell, John Paul DeJoria, who stars in the first episode of this new series. Torabi’s objective is to dig deep and discover unique philosophies, methods and practices that earned them their status and their fortunes – and help viewers apply this knowledge to their own lives.

Get exclusive access into JP’s World on CNBC!


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