18 May 2024

Sunlights Balayage turns TWO in Chicago! Celebrates with Bubbly and Cake

The Balay Box has successfully become one of the fastest expanding and most recognizable brands in the hair world! The bright yellow branding is a reflection of the brand’s energy and drive.

This invincible product celebrated its second anniversary at America’s Beauty Show, where Candy Shaw, a.k.a. “The Balay Lama” who, along with her family, shared the celebration with everyone who passed by the booth last month in downtown Chicago.

The Balay Box®, is self-claimed to be “A Complete Balayage Class in a Box,” turned 2-years-old this past weekend at America’s Beauty Show, and the booth was more slammed than ever with crowds of colorists and stylists looking for the celebration at the non-stop birthday party. Show goers consumed more than 2 square meters of SUNLIGHTS’ birthday cake (yellow, of course) and over half a dozen cases of champagne throughout the weekend!

The yellow bike that was raffled, however, was the most coveted of the celebration, collecting over 500 e-mails addresses in the SUNLIGHTS’ birthday raffle for a chance to win the yellow SUNLIGHTS’ Schwinn bike!

Since its launch, Sunlights & The Balay Box have taken North America by storm and between its 1st and 2nd birthday, SUNLIGHTS gained distribution across North America in over 45 U.S. States and 6 Canadian Provinces. Having received its EU certification, for 2016 SUNLIGHTS is in the process of putting international distribution into place. SUNLIGHTS is currently talking to distributors on every continent except Antarctica.  SUNLIGHTS is already available in Scandinavia, ‘Land of the Midnight SUN!’

In addition to the ‘fun & games’ SUNLIGHTS also got down to some serious business. Show goers bought over 200 BALAY BOX-es, containing everything a stylist needs to learn and do balayage. Candy Shaw taught a ‘Look & Learn’ to over 125 students at a $79USD admission price. Thousands more received complimentary instruction at the SUNLIGHTS’ booth all weekend.

Interested in SUNLIGHTS BALAYAGE? Check it out and visit www.sunlightsbalayage.com

By Alejandra Acuña


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