7 February 2023

Smith & Cult: Fresh Sophistication for Springtime!

Just in time for the weather warming up as we dive into spring, Smith & Cult brings a collection of nail polishes and lip stains that are sure to please if your client is seeking to switch up their look.

The team at Smith & Cult prides itself on having shades “inspired by and representative of the experiences depicted in the diary entries of our beauty addicted heroine who sees her world through a lens of color”. Whether you choose to offer The Tainted lip stain collection, the Nailed Lacquer collection, or both, there’s something for virtually every client’s taste.

For the nails, you have the choice between three opaque polishes: Fauntleroy, a muted and sweet lavender; The Bee Side, a buttery, sunny yellow; and Subnormal, a sophisticated cement-grey.  Whether your client craves a sense of sweetness, brightness, or subtlety, they’re sure to fall in love with no less than one of these shades. Smith and Cult’s Nailed Lacquer consistently delivers both flawlessly smooth coverage and brilliant shine. While custom tailored to provide high performance, the exclusive 8-Free formula is formulated without Dibutyl, Phthalate, Toluene, Formaldehyde, Formaldehyde Resin and Camphor.

If your client is seeking to switch up their lip stain game instead, check out Smith & Cult’s two new lip stains in their The Tainted collection: Linger Sigh, with a “honey and bruised” tone, and Sweet Suite, a “plastic and pink” shade. With a glossy-meets-balmy formula that is both richly pigmented and deeply hydrating, the stains are formulated to deliver a subtle stain while boosting moisture levels. Extra benefits include hydrating peptide –with water-binding properties to soften and smooth– and green tea, which is rich in antioxidants. Both will prove to leave lips visibly fuller and plumper.

Smith & Cult was created by beauty veteran Dineh Mohajer, who revolutionized the color cosmetics industry when she launched Hard Candy. Several years and creative collaborations later, Mohajer is bringing about the next evolution of beauty with Smith & Cult.

Whatever you choose to offer your client, you’ll know that it is top-quality and formulated to last and dazzle. So, what are you waiting for? Check out Smith & Cult’s new line and see for yourself how it can give your salon selection an upgrade…

For more information and to buy products, please visit www.smithandcult.com

By Chelsea Cook


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