13 June 2021

CHI launches “Cree · Haz · Impacta” an Empowering Campaign for Latina Women

The campaign recently awarded a $2000 scholarship to Omir Jaramillo, member of the Housewives Club in Houston.

Farouk Systems’ CEO Basim Shami proudly announces the launch of “Cree ∙ Haz ∙ Impacta”, (Believe ∙ Do ∙ Impact) for Latina women under the CHI Hair Care Brand. The event took place for the Club de Amas de Casa (Housewives Club) in Houston and was titled “Tributo a la Mujer” (Tribute to Women). It was hosted by Sucesos and Solo Mujeres magazines providing resources and scholarships to help them achieve higher education and a better quality of life. A $2000 scholarship was awarded to Omir Jaramillo a member of the Housewives Club in Houston to help fund her pursuit to attend a Culinary School.

According to Basim Shami, “It is our goal to help women achieve their dreams of higher education that will allow them to provide themselves and their families a better way of life”.

In addition to launching this powerful new initiative, CHI has made a commitment to grant additional scholarships for Latina women. The Housewives Club, a local Houston organization, is composed of mostly women that came into the United States with little to-no higher educational backgrounds. CHI Hair Care became the first company to provide the Housewives Club with a scholarship such as this one.

To learn more about the “Cree ∙ Haz ∙ Impacta” initiative for Latina women, be sure to follow CHI en Español on social media:
Facebook: Facebook.com/CHIEspanol
Twitter and Instagram: @CHIEspanol

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