7 October 2022

Wella’s Regional Trend Vision! The 1st of 3 Regional Competitions kicks-off in Chicago

Saturday evening 21 talented stylists competed in Wella Professionals regional Trend Vision competition hosted at Revel Fulton Market. Over 300 guests cheered on their favorite competitor in each category: Student, Creative Vision and Color Vision.

Finalists crafted their creative interpretation of their chosen 2016 Wella Professional Trend movement, gleaning inspiration from either the Spring / Summer trend Molten Ecaille or Autumn / Winter trend Bronde Luxe. A team of experts were on-site helping bring their vision to life, including wardrobe stylists, make-up artists and a photographer to snap the essential image that entered them into the National Trend Vision competition.

Finalists took the stage and presented their final looks to the judge’s panels which included 2015 Young Talent Trend Vision winner Alisha Basham, Wella Top Artist Sonya Dove and Modern Salon’s West Coast Beauty Editor Anne Moratto

Before the evening’s winners were announced, guests enjoyed trend inspired presentations lead by Wella, Sebastian and Nioxin Top Artists. Touted as “WOW: Chicago” (World of Wella) the event not only celebrated the competition, it was a chance for local stylists to learn more about Wella’s portfolio of brands, new collections and product innovations. Headlining artists included Brenton Lee & Dean Roybal for Wella Professionals, Marylle Koken & Anthony Cress for Sebastian Professional and Manny San Martin Jr. for Nioxin.

Regional winners are automatically entered as a semi-finalist in the national competition. For those that don’t win they will still be submitted, by way of their photo, into the national competition for another chance to be selected as a semi-finalist. Please join us in congratulating these talented stylists!

COLOR CATEGORY: Edison  Lu – & Hair Lounge // Brooklyn, NY
CREATIVE CATEGORY: Alex Rosas-Cano – The Parlour // Westminster, CO
STUDENT CATEGORY: Megan Hertel – Hays Academy of Hair Design // Salina, KS

Stylists can still enter Wella’s Boston and Philadelphia Regional Competitions! 

Go to http://www.bloom.com/wella/trendvision/ for more details.


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