18 September 2021

Bathe Hair in Absolute Indulgence with Shu Uemura Art of Hair

Shu Uemura Art of Hair takes the “low poo” trend to premium new heights with the latest extension to the brand’s cult Essence Absolue franchise – introducing Essence Absolue Nourishing Cleansing Milk.

Known for his work with precious oils, Mr. Shu Uemura set the standard for facial and hair oils that nourish, protect and beautify. And now he furthers that expertise into the cleansing conditioner category with Essence Absolue Nourishing Cleansing Milk, an oil-infused deep conditioning formula with a unique silky, lightweight finish.

For women concerned with dryness, over-washing, or for those who just don’t have the time to wash and style daily, this new cleansing conditioner is the perfect alternative to both shampoo and conditioner. Unlike traditional cleansing conditioners that can feel heavy and weigh down hair, this low foam, lightweight silky formula actually promoting body on fine to medium hair while penetrating deep into the fiber to leave hair softer, shinier and easier to detangle.

Essence Absolue Nourishing Cleansing Milk is paraben, silicone, detergent and sulfate-free. With the help of high-grade, yet gentle, cleansing agents, cationic and amphoteric surfactants, it envelops the hair fiber with a subtle lather that gently smoothes away impurities and provides soft cleansing to the hair and scalp. Developed with camellia oil to provide intense nutrition and moisture, Essence Absolue Nourishing Cleansing Milk maintains the lipid balance of the fiber without weighing down the hair and can be used on all hair types and textures, even fine hair.

● Traditionally used by geishas, this ancient oil was used to soften, smooth and enhance the beauty of their hair
● Fast-absorbing oil that penetrates deep into the hair fiber to provide intense nutrition and moisture
● Helps to maintain the lipid balance of the hair fiber, providing a supple and velvety feel

●  Detangles while gently cleansing
● Imparts deep moisture without weighing down hair
● Enhances hair softness, shine and body
● Smoothes away impurities
● Tames frizz

Essence Absolue Nourishing Cleansing Milk can be used in place of your traditional shampoo and conditioner in between washes, or as a weekly gentle cleanse to prevent stripping the hair’s color and oils.

Suggested Retail Price: $58

For more information on Shu Uemura Art of Hair please visit: www.shuuemuraartofhair-usa.com


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