America’s Beauty Show was the perfect place for American Crew to launch its outstanding campaign with one of the biggest idols in the world’s culture, music and especially in men’s grooming, Elvis Presley!
Being the global leader in men’s grooming, American Crew launched the Elvis campaign in Chicago with shows every single day to celebrate its announced launch!
The America’s Beauty Show audience was full of stylists & barbers that appreciate good taste in hair as a large crowd formed around the stage with over a dozen models representing a true American look inspired by Elvis. He is truly a timeless icon and the shows demonstrate how his classic American look continues to inspire men today!
The pinnacle of the celebration was last night’s launch party at Chicago’s Venue One with the official announcement of ‘The King of Men’s Grooming,’ a limited edition run of American Crew six signature products with custom design labels that feature Elvis. The products will be available April 2016 at salons nationwide.
Founder of American Crew, David Raccuglia, lead the presentation with lights, rock’n’roll music, and the inevitable class and masculine glamour that surrounds the brand. “Elvis Presley, globally, is the most relevant iconic American figure; so bring Elvis to American Crew as a brand ambassador is really big stuff: we have the branding of our iconic puck products, we have Elvis imagery that we are using in all our ad campaigns, we have a very cool social media campaign about to run, we will have the Elvis Presley image in the salons celebrating the hair professional industry… and many other amazing things to come!” says Raccuglia.
American Crew King of Men’s Grooming six classic puck products include:
Fiber. A high-hold, low shine product that helps thicken, texturize and increase fullness of the hair. It is ideal for the man that wants to add texture while having absolute control. Fiber protects against moisture loss, conditions the hair and provides a smooth after feel. The finish results in a strong, pliable hold with a matte appearance. Fiber works well with shorter hair, 1” to 3” in length.
Pomade. An extremely versatile water-based formula that offers smooth control to any style. This product provides tremendous shine and a pliable hold, and is modern, flexible alternative to styling gels. Use Pomade to create classic slicked-backed looks for all hair types, or create a casual look for curly hair. Pomade shampoos out easily without residue and works for all hair types.
Molding Clay. Provides concentrated styling power, enabling men to manipulate hair into any style, with all-day hold and medium shine. It is ideal for men with short styles who engage in sports or tend to perspire heavily. White clay from the Paris Basin naturally heals to stimulate scalp, making molding clay good for men with sensitive skin and scalp.
Forming Cream. Ideal for men who are new to using styling products. The water-based styling cream provides all-day hold, excellent pliability. It can be used liberally with a medium hold and medium shine. Conditions and moisturizes hair while providing a firmness for hold.
Grooming Cream. A high hold, high shine styling product that provides a straight, sleek look. It also softens naturally curvy or wavy hair with use and works well with all hair lengths.
Defining Paste. Adds texture and increased definition to the hair. This styling product provides men with thicker fuller hair with a natural pliable hold and a matte finish, ideal for hair beyond 2” length.