In conjunction with the celebrations for our 70th anniversary this year, ESTETICA invites all visitors to Cosmoprof Worldwide in Bologna (March 18-21) to two opportunities to enjoy its superb not-to-be-missed photographic gallery!
Dating from 1946 to the present day, this is an unprecedented and unique selection of historic hairdressing images from the ESTETICA archives, showcased a two Art Exhibitions during Cosmoprof Bologna.
Exhibition 1: The ESTETICA stand (Pavilion 31, Stand A1). Wind your way around gigantographs and multimedia presentations through an historical itinerary of hairdressing;
Exhibition 2: Experience a sweeping itinerary of the 6 trends from our brand new ‘ArtBook 70 years – The Ultimate Collection’ on Saturday, March 19 in the heart of the trade fair – the main hall of the Service Centre. This is the venue of the United Pro Future hair contest by L’Oréal Professionnel.
After Cosmoprof Bologna, the photographic exhibition will be rolled throughout Europe at forthcoming industry events!