26 November 2022

ESTETICA turns 70! Celebrating Seven Decades of THE Hair Magazine

ESTETICA celebrates its 70th birthday! Non-stop initiatives and events are planned for Cosmoprof Worldwide 2016 in Bologna (Italy) next weekend, to mark seven decades of hairdressing news. The venue is in Hall 31, stand A1.

1946-2016. This is the year in which we celebrate the first 70 years of Estetica. And what better place and venue to start than Cosmoprof in Bologna? The ESTETICA team have been working for months on new and exclusive editorial projects that will be presented at the Bologna fair.

We will be present at Cosmoprof from Friday 18th to Monday 21st March at Hall 31, stand A1, ready to celebrate this important anniversary with all our visitors.

It will be a great opportunity to meet and get to know the ESTETICA and EsteticaMagazine.com editorial teams, the commercial team, the foreign edition editorial teams and the publishers of our licensed versions around the world.

Numerous initiatives will be presented, such as the prestigious ArtBook “The Ultimate Collection”, two photographic exhibitions, digital archives made available to our subscribers, and meetings scheduled for the end of the day at our stand with all hairdressers who wish to present their anecdotes, memories and stories about the history of hairdressing.

EsteticaNetwork will be present again this year with the third edition of UnitedProFuture, the hair competition hosted by L’Oréal Professionnel for hairdressers under the age of 30. This is an opportunity to discover and access the professional training programme of L’Oréal Professionnel as well as the UnitedProFuture Campus. ESTETICA warmly welcomed this project, opting to become an event partner right from the start.

Vintage Selfies at the Estetica stand
In its first seventy years of life, ESTETICA has collected dozens and dozens of “selfies” with top Italian and international hairdressers. To name but a few: Jean Louis David, Aldo Coppola, Lluís Llongueras

For this 2016 birthday, ESTETICA offers all Cosmoprof’s visitors (hairdressers, managers and business professionals) the Selfie Vintage initiative, a chance to take your own selfie deep in the midst of 70 years of hairdressing history. What’s it all about? Come and see for yourself!

Digital ideas
ESTETICA’s ArtBook and photographic exhibition at Cosmoprof will be accompanied by an online initiative, offering multimedia versions of all content: the Artbook’s digital flip version, web-gallery and social media.

In Bologna, there will be a USB flash drive with 140 classic photos divided by trends, and a “shopwindow” video which will screen all the images on a loop. The pen drive comes with a print-out – an easy-to-consult menu for clients. Finally, the entire photographic database is available online to consult, for Estetica subscribers and anyone who purchases the book.

The story of Estetica began in March, 1946…
It was 1946 when Mino Pissimiglia founded the magazine ESTETICA, in Turin (Italy). These few beautiful pages soon became the most respected magazine in the Italian hairdressing industry, later conquering worldwide markets too. In 1958, the magazine arrived in Japan, in 1962-63 it reached Peru, Latin America and the Middle East, and in 1977 the international Italian/English version was launched..

In March 1991, the EsteticaNetwork project with local editions was announced: it began in the biggest European countries before extending to the U.S. and Asia. Produced in 22 versions, Estetica is now present in more than 60 countries with a circulation of 300,000 copies per issue.


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