As the Executive Product Junkie at ESTETICA USA, I had to try out the brand new products at Malibu C. You see, I have always been classified as a beachy blonde, which happens to be the specialty of Malibu C, a brand that was founded on protecting the look of authentic Malibu Blondes.
Malibu C unveiled both enhanced product formulations and a new look for the core liquid products in their 100% Vegan Wellness Hair Care Collection! And for those who can’t get enough, the repackaged/enhanced products include all Malibu C Wellness Shampoos and Conditioners in 9 oz and Backbar (Liter) Sizes.
When our team heard that they had not only redesigned their packaging, but reformulated their products, we simply had to investigate. At ESTETICA, we test all all the innovations and new technologies for hair, and we also know, blonde is one of the most difficult tones for clients to maintain in the long run.
Like everything in the Malibu C Wellness Beauty Collection, these products are 100% Vegan, Cruelty-Free, Made in the USA and Formulated Without: Gluten, Parabens and Sulfates. Now for the featured products:
Malibu Blondes® Enhancing Shampoo The color of the product is a deep purple with an incredible thick texture. It is fair to say that a little goes a very long way tuning a lavender color with the foam. Malibu C designed it to intensify bleached, highlighted and natural blondes for heightened hues to maintain the bright, bold and beautiful tones, without the brassiness or yellowness.
Malibu Blondes® Enhancing Conditioner is a lighter creamier shade of lavender and leaves hair with plenty volume without the weight of normal conditioners. The product penetrates to preserve/protect blonde locks and features the luxuriously fragrant formula of Malibu Fusion that will have you feeling like you just stepped off the beaches of Malibu!
These improvements, apart from the delicious aroma, are indicative of the new technologies developed in the Malibu C Wellness Laboratories located in America and the repackaging of these products is a physical manifestation of it. The brand that is more sleek and modern, and offers the same look and feel that has been true to the collection for 30 years to a more international approach of what it means to be a blonde.
By Alejandra Acuña