22 May 2024

Schwarzkopf Professional launches Braid Boulevard, Braid Bar by OSiS+

Schwarzkopf Professional just introduced OSiS+ Braid Boulevard, a brand new turnkey solution to assist in building your salon’s braid business, and create an entirely new revenue stream. From chic to sporty, every girl loves a good braid to liven up her hairstyle and take it to the next level!

Braid Boulevard, Braid Bar by OSiS+
Braids are a traditional hair style that are always evolving; there are so many ways to mix up the braids that offer endless style! In March 2016, Schwarzkopf Professional is offering an exciting turnkey promotion for your salon to open up your own braid bar. Instead of simply coloring and cutting a client’s hair, your stylists can now offer the added service of adding a trendy braid to their client’s hair. Goodbye empty chairs, hello new customers!

Braid Boulevard, a Braid Bar fueled by OSiS+, is a unique concept consisting of five different Hollywoodthemed braids that customers can select from the service menu provided to you by Schwarzkopf Professional. Integrating Braid Boulevard into your salon, will enable you to increase your salon service menus, providing you with an additional service option, beyond just the traditional cut and color.

Digital Marketing Tools
Schwarzkopf Professional will also be providing your salon with all the digital “business builder” marketing tools to help you easily promote your new braid business, from start to finish. Using these tools, you can easily customize your marketing materials, loyalty cards, posters, and thankyou cards, in just a few simple steps. Talk about an easy way to increase your business!

These marketing tools provide a stylist with everything that they would need to get started, and will also be accompanied by userfriendly educational materials on how to create the five braids, along with a takehome DVD featuring products, howtos, and a braid book for additional inspiration. Additionally, every Braid Book includes a beautiful charm, so stylists can leave the customers with a takeaway gift.

It’s a fact, businesses that create content that teach customers how to get the most out of their salons, will increase customer satisfaction and spending. Integrate Braid Boulevard into your salon beginning in March, and take the next step towards growing your customer base, and giving them that service that sets your salon apart from the competition.

Customer Involvement
An additional way to have your new and current salon customers get involved in your braid service, is through a launch party event. You simply provide the drinks and stylists, and let Schwarzkopf Professional provide the marketing materials to support your successful event, including; invites, coupons, local press releases, thank you cards, and other marketing materials.

Get The Word Out
Use social media as a free and effective way to market your salon and the new braid service. An easy way to gain exposure, make connections, attract new clients and connect with current clients is through social media. To make this process as simple as possible, Schwarzkopf Professional provides you with content by providing a cover photo for Facebook, braid bar posts and tips and tricks that you can use to entice your followers.

The braids were conceptualized by celebrity hairstylists Michael Dueñas, and Amber Dawn. Over the past eight years, Dawn has enjoyed an illustrious career, styling hair for a variety of Hollywood’s most elite, including; Victoria Beckham, Lady Gaga, Jennifer Lopez, Megan Fox, Eva Longoria, Ashlee Simpson, Pete Wentz, Christina Applegate, and Hilary Duff, to name a few.

On the concept behind each braid, Dawn states:This collection was such a fabulous collaboration of brilliant minds. We had so much fun developing the looks and creating something really special for our Schwarzkopf Professional family. I hope everyone loves and enjoys it as much as we do. I really feel it represents what is trending in the us today. And we are trendsetters for the rest of the world after all. I can’t wait to see everyone recreate these looks!

The Beverly has become a classic and it’s so important for everyone to have an understanding on how to achieve this look effortlessly.
The Hollywood is a quick and simple look for the girl who wants something more than just a blowout.
The Rodeo is so much fun. It’s for the adventurous girl who really wants to stand out. This is the most technical look in the collection, and I can’t wait to see what creativity develops branching from this look.
The Mulholland can be as simple or creative as you want to make it. I love this curl pattern, it’s unique and really effortless looking. And with the mini braids you can do just one or 5, 10, as many as you want with all the variations. 3 strand, fishtail, rope, you name it. Make it your own.
The Melrose is my absolute favorite. This braid is so sexy and chić. almost impossible to do on your own. This look really sets the client apart from the stylist.

Integrate and Maximize Your Brand New Braid Bar
The provided marketing materials can easily be integrated and posted throughout your salon for maximum impact. With the touch of a button, you can print out and promote the braid bar materials throughout your salon; including work stations, windows, as well as consultation, waiting, and retail areas.

For additional information, please visit BraidBoulevard.com


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