20 March 2023

Video Alert! The JLO Braid How-To: Fishtail Braid Updo by Sam Villa

Watch Sam Villa, Founding Partner of Sam Villa, Education Artistic Director for Redken 5th Avenue, and Stylist Choice Award Winner for Favorite Overall Educator of the Year 2015, create a JLO inspired fishtail braid with serious width and volume!

What’s the trick to a big thick statement braid?

Texture: Texturizing hair first with a Sam Villa Signature Series Textur Professional Texturizing Iron can add up to three times more volume! This is HUGE, especially for those with fine hair. It not only makes the braid bigger, the added texture helps hold the braid in place as well.

Product: Before braiding, apply Redken Braid Aid 03 braid defining lotion – a defining hair lotion specifically designed to add smoothness and grip to make braiding and twisting hair easier. It also provides mild control for super smooth braids that stay put.

This technique is simple, get the rhythm down and remember that product is not an option, it’s a necessity,” says Villa.


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