26 March 2023

NYFW How-To: Jeremy Scott’s Pin-Up Imperfection Look by Wella Professionals

For Jeremy Scott’s eclectic AW16 collection, ‘Cowboys and Poodles‘, the models strutted down the runway to Blondie’s ‘Hanging on the Telephone’ wearing glittered cowgirl boots and retro cartoon prints with sequins and feathered trims, paired with statement galactic makeup.

Wella Professionals Global Creative Director of Care and Styling, Eugene Souleiman drew from varied inspirations to create a style that complimented the show through its eccentricity –from bold burlesque glamour, to John Waters’ iconic ‘Hairspray’ styles and glamorous fifties pin-ups– all coming together in a “Barbie goes to Vegas” style.

The hair at Jeremy Scott is very big, sexy and some might say trashy, but I would say fun. It’s slightly Barbarella-esque – but it’s all about the volume and not about perfection. Although it has its roots in the fifties, there’s this modernity in the texture and imperfection to the style,” says Eugen Souleiman.

Get the Look:

1. Prep hair by spraying ample amounts of Wella Professionals EIMI Sugar Lift and applying Wella Professionals EIMI Perfect Setting on the ends of the hair, creating a chemically processed feel that makes hair easier to style into a classic fifties pin-up look.
2. Next, blow dry the entire head starting from the roots and using a large round brush to create a base for the backcombing.
3. Once the hair is dry, set it with wide rollers before brushing out.
4. Finish the look by teasing the hair with a fine tooth comb while applying Wella Professionals EIMI Stay Essential Finishing Spray for hold.


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