18 July 2024

ColorProof Evolved Color Care expands in the U.S. and Canada

ColorProof Evolved Color Care®, founded by Jim Markham, the pioneer and innovator of super luxury color care, has announced two of its newest distributors: Piermarco Group Imports and CanRad Beauty.

These partnerships will bring the complete line of ColorProof luxury products to professional salons throughout the five boroughs of New York, Long Island and Westchester County, and throughout the province of Ontario, Canada respectively. Markham expresses excitement for both partnerships.

On Piermarco Group:
Piermarco Group is one of the most committed distributors in the market. Their promise to always exceed customers’ expectations through outstanding service is exactly what we seek to achieve through our color care products, making them a perfect fit for ColorProof. It was a pleasure to meet with their talented group at the launch where we were able to generate a ton of excitement around the brand. We look forward to great things to come as our partnership evolves!Piermarco Group Imports began twenty years ago in the back of a Lexington Avenue, Manhattan salon as an idea turned into a vision, and the vision became a reality. The idea was the beginning of a distributorship that would be based on the philosophy of: “by hairdressers, for hairdressers.” With a principal of integrity and policies of good service and education in place as its cornerstones, Piermarco Group has grown into the full-service distributorship based in Linden, NJ.

On CanRad Beauty:
We are thrilled to partner with CanRad Beauty, one of the most established and reputable distributors in the Professional Beauty Industry,” says Markham. “CanRad’s commitment to outstanding salon service and education, as well as their desire to embrace the latest innovations in beauty, make them a great fit for ColorProof. It is an honor to partner with them, and we look forward to growing our brand in Canada with their talented team.” CanRad Beauty Limited is a fourth generation family owned and operated company, distributing hair care products to the professional beauty industry. The Wise family started in the hair care business in 1912, in a hair salon that specialized in the manufacturing of human hair wigs. In 2012, they celebrated their 100th anniversary in the beauty business. CanRad Beauty is based in Toronto, Ontario.

ColorProof Evolved Color Care® founder Jim Markham has led the industry in luxury color care for decades. He pioneered the sulfate-free, salt-free revolution. With ColorProof, he is setting a new standard. Its next generation technology transforms ordinary into extraordinary. Not in one week, not in one month. Right-now-this-instant. The proof is in the color.

By Chelsea Cook


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