COLOR.ME by KEVIN.MURPHY announces the release of new FRINGE.BENEFITS, a hands-on color consultation tool designed to showcase vision and innovation in color with luxury color swatching.
Allowing for interactive and personalized color testing with no commitment, FRINGE.BENEFITS offers easy-to-attach premium fringes in the brand’s most coveted shades. “Color can be quite difficult for clients to visualise especially when looking for a more substantial change,” explains COLOR.ME Founder Kevin Murphy. “We’ve elevated and simplified the client consultation process with FRINGE.BENEFITS. The fringes take the guesswork out of color and allow colorists to give clients a personalized preview. Now, salons and colorists can easily and visibly share our most soughtafter colors, resulting in improved client satisfaction and more creative freedom.”
“Choosing the right color depends on many factors. The desired outcome and natural hair depth are important, but skin tone, eye color, face shape and eye shape should also be considered,” states Kate Reid, COLOR.ME Director of Education. “FRINGE.BENEFITS allows clients to see what they like firsthand while helping hairdressers determine whether their client is cool or warm toned to pick the best complementary shades and techniques.”
FRINGE.BENEFITS includes a beautiful box featuring a carefully curated collection of 10 different fringes with shades ranging from platinum to red, violet and black. A variety of tones including cool, natural and warm shades give stylists the opportunity to showcase a variety of possibilities to their clients. Each fringe is made from a combination of human and synthetic hair for a natural, multi-tonal effect. The hand-constructed piece features a pressure- sensitive, non-damaging clip to gently secure in place. Each set includes the below fringes:
• ULTRA.PLATINUM.ASH (cool)
• ULTRA.NATURAL.PLATINUM (natural)
• PLATINUM.BEIGE (natural)
• LIGHT.BLONDE.GOLD.COPPER (warm)
• MEDIUM.BLONDE.GOLD.ASH (warm)
• DARK.BLONDE.CHOCOLATE (natural)
• LIGHT.BROWN.RED (warm)
• LIGHT.BROWN.VIOLET (cool)
• MEDIUM.BROWN.MAHOGANY (cool)
• BLACK (natural)
To use, simply pull client’s natural hair back in a ponytail then gently secure a fringe at the top of the head using the built-in clip.
COLOR.ME FRINGE.BENEFITS will be available for salon purchase beginning March 2016. For more information about COLOR.ME by KEVIN.MURPHY, visit www.ColorMeByKM.com
