26 November 2022

Hot News! Redken announces Mariacarla Boscono as New Brand Muse

Italian supermodel and fashion icon Mariacarla Boscono named muse for 2016 Redken Styling Collection campaign!

On the heels of naming model Crystal Renn as a brand muse for 2016, Redken continues to shake up the beauty industry with the announcement of supermodel and fashion icon Mariacarla Boscono, who will debut as the newest brand muse this February. Mariacarla, who will appear in a print and digital campaign celebrating Redken’s Styling collection, joins an elite collective of Redken muses and trend creators including actress and model Suki Waterhouse, DJ trendsetter Amber Le Bon, Redken Global Creative Director Guido and Redken Celebrity Colorist Tracey Cunningham.

Born in Rome, Italy, Mariacarla has appeared in numerous campaigns for fashion’s most influential brands including Chanel, Marc Jacobs, Lanvin, Prada, Givenchy and Dolce&Gabbana, among many others. With an undeniable presence on many Fashion Week runways, Mariacarla regularly works with Guido, together creating some of Mariacarla’s most iconic hair looks.

I love to change my hair,” says Mariacarla Boscono, Redken’s newest brand muse. “I’ve been bleached blonde, had a pixie cut, a bob, bangs – I’ve had everything! I think it’s beautiful to change and I’ve been so lucky to have Guido guiding me through my many changes. He’s a true artist. It’s very inspiring to be around him and to work with him and the amazing team at Redken.”

For more information about Mariacarla’s debut and the campaign, follow @Redken5thAve and @iosonomariacarlaboscono with more details to come!

Photos by Txema Yeste


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!