Peter Coppola has a solution for men that is not often proposed to them by brands that cater uniquely to men. ESTETICA checked it out at Peter Coppola’s latest educational event in Venice, CA: Barbers and Beer!
At Barbers and Beer, Steven Lightfoot, Artistic Director at Peter Coppola Beauty, and Frank Reiland, esteemed barber from The Great American Barbershop, demonstrated how you can now encounter a male client with the wrong hair type for the style that they request and change their look with very little effort from the barber’s point of view.
Peter Coppola prides itself on being a unisex brand, which can now provide a solution for these exact situations with very little cost to the stylist, but that will undoubtedly have a positive effect on the day-to-day life of a person. The secret? Peter Coppola’s Refinishing Keratin Smoothing Treatment controls the long-term styling of men’s home care for 90 days after refinishing.
The evening of education was packed with key techniques to build a strong styling skill set as well as tips for salon profitability by utilizing the Peter Coppola Refinishing Keratin Smoothing Treatment. The gentlemen demonstrated cutting techniques for barbers and stylists on textured hair by showcasing the renowned treatment to achieve current trends for men. This versatile Keratin Treatment doesn’t just smooth hair; it safely provides the ultimate anti-aging boost, adds volume and restores hairs youthful look and texture for a minimum of 3 months. The sophisticated formula uses the highest quality ingredients combined with a low pH mechanism to soften and smooth every hair type without the concern of harmful chemicals. Infused with vital Keratin amino acids and damage-reversing Ceramides.
For more information, please visit www.petercoppola.com/keratin-treatment