28 November 2021

Teach Clients How To Wash Smarter with Redken’s NEW! Genius Wash Cleansing Conditioners

It’s not rocket science, but it is genius! Now, you can teach your clients how to wash smarter by creating custom haircare regimens that rotate Redken’s NEW Genius Wash cleansing conditioners into their regular routines.

Genius Wash cleansing conditioners cleanse and condition in one step for ideal moisture replenishment, manageability and color radiance, so your hair is always clean, but never over-washed.

Not only is Genius Wash idea for at-home use, but it’s also the newest must-have for your backbar. Frequent color services can cause the normally smooth surface of hair strands to become ragged and pitted, which allows hair color to more easily slip away when shampooing. Genius Wash formulas melt into hair and gently rinse out dirt and debris without disturbing the surface of strands, so the integrity of the cuticle is preserved and your hair stays healthier. Instead of using a traditional Redken shampoo after using Redken’s Shades EQ on a client, cleanse with Genius Wash after processing to achieve maximum color radiance and optimal results.

Genius Wash is an ideal way to whisk away build-up of oil or debris from the hair and scalp as often as needed without stripping any of the essential natural moisture,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “You can work with your clients one-on-one to help them switch up their standard haircare regimens by alternating your traditional Redken shampoo with Genius Wash. Also, if you prefer not to use a traditional shampoo after using Redken’s Shades EQ on a client, you can use the appropriate Genius Wash after processing to cleanse while preserving the results.”

Available in three gentle formulas for medium, coarse and unruly hair, Genius Wash cleansing conditioners provide the gentle cleansing and extra conditioning on days need it. The formulas feature a gentle cleansing technology that works best when rotated with your favorite Redken shampoo and conditioner to leave hair clean, but never over-washed. Like other cleansing conditioners, Genius Wash foams less than a traditional shampoo and should be used every 2 – 3 washes depending on hair type and need. Each of the formulas feature customized moisture and proteins for medium, coarse or unruly hair, as well as apricot oil for moisture, shine and softness and soy proteins to strengthen and repair. All of the formulas are free of any harsh salts, chemicals and parabens.

Genius Wash cleansing conditioners should be an addition to your clients’ existing haircare regimen and not a replacement for their traditional shampoos. Work with clients individually to create custom regimens that pair the right Genius Wash and Redken shampoo based for their hair type, lifestyle and cleansing habits.


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