28 September 2022

Breaking News! Sal Mauceri to lead Future North America Coty Pro Beauty Division including Wella & OPI Global

Coty confirms that it has made an internal announcement about the leadership structure of the new Coty post its merger with P&G Specialty business, subject to its completion. 

Coty confirms that the announcement included that the future Regional Senior Vice President of North America Professional Beauty and Global OPI in the future Coty Professional Beauty Division (the salon professional and hair color and styling businesses) will be Salvatore Mauceri, currently leader of Wella North America.

Coty further confirms that its future Coty Professional Beauty Division, which will include the full Wella P&G Salon Professional hair portfolio and Coty’s OPI brand, will be led by current Wella Executive Vice President Sylvie Moreau.

In the internal announcement, Coty cited Mauceri’s impressive track record leading complex organizations in North America and abroad as well as his successful stint as an entrepreneur as central to Coty’s appointment. Coty went on to say that his diverse background and experience, and more recently, his success leading Wella North America made him an ideal fit for this important future role. The announcement said that Coty Professional Beauty would be focused on delighting salon owners and salon professionals in both professional hair and nail care.

In response to Mauceri’s confirmation as Regional Senior Vice President, North America Professional Beauty and Global OPI in the future Coty Professional Beauty, Wella Executive Vice President Sylvie Moreau said, “Sal has an incredible ability to lead large and complicated businesses to explosive growth while creating high-performing organizations along the way. He has demonstrated significant success in all his roles within P&G Wella.”

Toronto-born and a citizen of the U.S., Mauceri is a 25-year veteran with extensive sales, marketing and general management experience in both business-to-business and consumer products. Mauceri kicked off his career at a leading consumer health care products company and then started a successful medical supply business which he managed for a number of years and later divested. He joined P&G, Wella Professionals in 2005.

In his current role, Mauceri oversees the entire organization of professional educators, sales executives, marketers, researchers and support functions of Wella North America.

After leading the U.S. sales organization and later, the North America integration of Wella into P&G, Sal worked from our Geneva headquarters to transform 90 countries across three regions into what has become our global emerging markets business and an important growth engine for Wella globally,” Moreau noted. “He returned to the U.S. two years ago as head of Wella North America, where he has transitioned this very important business to explosive growth while evolving as an important industry influencer.”

I’m thrilled to have the opportunity to take on an expanded role in the future Coty Professional Beauty Division,” Mauceri commented. “Wella North America has established a fantastic growth track record. And OPI is the most exciting brand in the professional nail industry globally.”

Both Wella and OPI will continue to operate as separate businesses within P&G Specialty Beauty and Coty, respectively, until the close of the transaction.

Coty has said publicly that the close of the merger is expected in the second half of this year, subject to regulatory approval.


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