29 May 2023

Meet the Twist Cut by Antoinette Beenders

The new look for SS2016 has arrived – simplify that style by embracing a more effortless and care-free attitude to cutting, with The Twist Cut, created by Aveda Global Creative Director, Antoinette Beenders.

The Twist Cut is all about a reversion to natural-looking hair, creating an imperfect texture by applying a simple twisting technique when cutting, to leave ends looking raw and undone. Coupled with a chunky, sultry fringe and a length just skimming the shoulders to give the shape a slightly weightier feel and left to air-dry – this new cut is versatile and suits almost every face shape. 

Natural hair is making a comeback, and I think we’re ready for it, twisting sections before slide-cutting downward enhances the hair’s natural texture and keeps it from looking overly polished,” explains Antoinette

The Technique
Starting at the nape, chunky sections are taken at random and twisted before slice-cutting downward – leaving an imperfect and raw finish.

The Styling
1. From damp hair, the natural texture is enhanced using Be Curly Style Prep from mid-lengths to ends
2. Spritz Thickening Tonic is applied to the roots and mid-lengths to increase the chunky feel.
3. Then, large sections are twisted and left to air-dry. Alternatively, tip head forward and use a diffuser and dry hair upside down until 90% dry and then flip head back and leave the rest to naturally dry.


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!