Fuel™, The Power Behind Beautiful Hair, debuted in Hollywood and gave an exclusive sneak peak of upcoming Frizz-Free Shine Mist at the Golden Globe Awards Red Carpet Style Lounge that took place January 8th in Beverly Hills, CA.
Golden Globe nominees and celebrity stylists received samples of new Frizz-Free Shine Mist. The instant shine finisher joined Texture Powder and Foundation Hairspray in the VIP gift bags while Hollywood heavy weights experienced Fuel™ products firsthand.
“This is just the start of Fuel™ initiatives for this year. We have more exciting launches and upcoming plans for True Stylists and their loyal clients,” says Richard Strom, Fuel™ VP of marketing and strategy.