30 September 2023

Get the Formulas! Jenna Dewan-Tatum and Olivia Wilde Golden Globes’ Haircolor with Joico

Jenna Dewan-Tatum and Olivia Wilde, were certainly among the brightest stars last night at the Golden Globes thanks to Joico Celebrity Colorist and Spokesperson Denis de Souza and LumiShine™ twice-the-shine hair-color!

Jenna, who arrived with husband Channing Tatum wore a stunning, low-cut midnight navy-blue Zuhair Murad Couture dress that seemed as magical as the night sky. While the star of HBO’s upcoming ‘Vinyl’ (from Martin Scorsese and Mick Jagger), Olivia Wilde looked glossy in a sexy sequined Michael Kors Collection number. Denis worked his magic to make sure each of their hair-color looks complemented their overall style. Here are his hair-color formulas!
OLIVIA WILDE – FORMULA by Denis de Souza:
Highlighted with LumiShine Permanent Crème Color HLN + HLA with 40 volume, then I balayaged with Joico Crème Lightener and 20 Volume, feathering the tips of the hair around her face for an illuminating effect.
Glaze formula: LumiShine Demi-Permanent Liquid Color 1/2 oz. CLEAR + 1/4 oz. 9NV + 1/4 oz. 10G and processed for 20 minutes. Shampoo and conditioned with Joico K-PAK Color Therapy for high-lift color care protection and healthy hair.

LumiShine Permanent Crème Color 4N + 5NA with 5 Volume as a base color. I foiled a few pieces around the face with 5NA + 5 volume for dimension.
Glaze formula: LumiShine Demi-Permanent Liquid Color 1/2 oz. CLEAR + 1/2 oz. 8NA with 5 volume. Process for 20 minutes.
Shampooed, conditioned the hair and recommended at-home color-care using Joico Color Balance Blue shampoo and conditioner for lightened brunettes.

For these and more of Denis’ formulas, visit Joico.com and click on the hairstyles or videos tabs.


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