19 September 2021

Golden Shine – FUEL Debuts in Hollywood!

Every year the Golden Globe Awards recognize the best in television and film. On January 10th at the Beverly Hilton Hotel in California, the elite of Hollywood will shine, setting the newest trends with their glamourous red carpet fashions and expertly coiffed hairstyles

FUEL™, The Power Behind Beautiful Hair, will make their Hollywood debut as a VIP sponsor of the exclusive Secret Room event at the Golden Globe Awards Red Carpet Style Lounge taking place January 8th in Beverly Hills, CA.

Golden Globe nominees and celebrity stylists will get an exclusive preview of new Frizz-Free Shine Mist. The instant shine finisher will join Texture Powder and Foundation Hairspray in the VIP gift bags to give celebrities a first-hand experience of the FUEL™ styling products.

As a new brand, we are excited to be participating in the festivities for the Golden Globe Awards and to introduce the newest shining star, FUEL™ Frizz Free Shine Mist, on such a prestigious platform,” says Richard Strom, FUEL™ VP of strategy and marketing.   

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