Spring/Summer 2016 Fashion Week broke the basic rules of beauty with looks that embraced different personalities to let a woman show off her individual beauty and unique characteristics.
After reflecting on the season as a whole, Guido, Redken Global Creative Director, named the 3 key looks that stood out in NYC, Milan and Paris.
“There are different personalities and there isn’t just one type of girl. It’s a concept that we’ve talked about for so many years that has finally come to fruition, which is the idea that a woman can be herself,” says Guido. “It’s a very positive message because it’s up to you – there are no rules in beauty anymore. There’s not this strictness, which is really liberating.”
Look of The Season – New York: Tory Burch
Vintage vibes followed by classy details give a mysteriously sexy take on this look that begs the question, “Where did this outrageously beautiful woman come from?” Incorporating the best of super sophisticated vs. ultra sexy, Guido hit it on the nose by creating a well-balanced, pulled together look. The trick? Create balance by setting the hair with softness around the face and a bit of a wet finish.
“This look gives a nod to the late-50’s, early-60’s, but it’s not meant to be a completely retro idea,” said Guido. “I used stay high 18, which is a gel-to-mousse formula that creates that great volume with hold when you blow-dry, and then teased the hair at the crown for a little more height, smoothing with my hands so the shape is slightly asymmetrical, which is very flattering as well.”
THE INSPIRATION:
Looks of the late-50’s and early-60’s with an exotic twist
KEY PRODUCTS:
pillow proof blow dry express primer stay high 18 high-hold gel-to-mousse
GET THE LOOK:
1. Spray pillow proof blow dry express primer all over damp hair and comb through.
2. Apply a quarter-size amount of stay high 18 high-hold gel-to-mousse throughout damp hair, focusing on the crown.
3. Blow-dry using a round brush, lifting the top section of the hair to create volume.
4. Backcomb the top section of the hair to create additional height and use hands to smooth hair into desired shape.
5. Use ngers to create a short, o-center part, and then pull hair back into a low ponytail and tuck behind the ears.
6. Mist the length of the ponytail with water and then twist it into a disheveled, messy knot, securing with hair pins.
7. Pull out a few strands of hair from the bun and around the hairline and mist again with water to add softness.
Look of the Season – Milan: Alberta Ferretti
Whether you have a company gala, a night out on the town or “hello, wedding season,” this carefully crafted hair design, dressed up or dressed down, will be a hit either way! The gold thread makes a perfect compliment to the overarching feminine theme connected to this textured updo.
“It’s a little late-70’s or early-80’s feeling with the soft hairlines and a little bit of height at the top, but overall it’s very simple,” said Guido. “Wind blown 05 was the main product I used because it gives you some friction and texture when creating these sorts of updos—it makes the hair very manageable to work with.”
THE INSPIRATION:
The classic, beautiful and feminine Alberta Ferretti woman
KEY PRODUCTS:
pillow proof blow dry express primer wind blown 05 dry finishing spray
GET THE LOOK:
1. Spray pillow proof blow dry express primer all over damp hair and comb through.
2. Blow dry hair using a round brush to create volume at the roots.
3. Thoroughly spray wind blown 05 dry finishing spray all over hair for added texture.
4. Use fingers to create a deep side part.
5. Take the back section of hair and twist up into a ponytail and secure with gold elastic.
6. Twist the length of the ponytail around the head and secure with hair pins.
7. Wrap the gold elastic multiple times around each of the two front sections of hair, and then twist each section around the head, securing in the back with hair pins.
8. Pull out baby hairs and random strands to soften the hairline before nishing with another mist of wind blown 05 dry finishing spray.
Look of the Season – Paris: Celine
Guido channeled sultry tunes of soul as well as rhythm and blues with this super chic coiffure. There’s something mysterious about the style which makes it stand out from the crowd and walk to the beat of its own drum. With all the right steps, the ending result is perfectly polished and aesthetically inspiring.
“Overall, the look feels quite tomboyish, but still super polished and modern, which is very Celine,” said Guido. ”I started by blow drying the hair very smooth using guts 10 and shape factor 22, which I applied at the forehead and just raked through with my fingers because it’s got that great hold and adds a little bit of lift.”
THE INSPIRATION:
A bit boyish and inspired by Sade, an English singer popular in the 80’s
KEY PRODUCTS:
pillow proof blow dry express primer guts 10 volumizing spray-foam
shape factor 22 sculpting cream
braid aid 03 de ning braid lotion
triple take 32 extreme high-hold hairspray
GET THE LOOK:
1. Start by spraying pillow proof blow dry express primer all over damp hair and comb through.
2. Apply guts 10 volumizing spray-foam to damp hair from roots to ends.
3. Using ngers, apply a nickel-size amount of shape factor 22 sculpting cream-paste just to the crown of the forehead, raking back into the hair.
4. Use a at brush to blow dry the hair straight, lifting the roots at the crown for added for height.
5. Create a short side part with a comb, and then emulsify a dime-size amount of shape factor 22 sculpting cream-paste in palms and work into the front of the hair to de ne the part.
6. Pull hair back into a clean ponytail, securing in the middle of the head with an elastic.
7. Work a nickel-size amount of braid aid 03 de ning lotion into the length of the ponytail, and then braid hair to the ends, securing with a small elastic.
8. Finish with a thorough spray of triple take 32 extreme high-hold hairspray all over for lasting hold.
