Holidays are such busy moments in the year that hairdressers focus on maintaining the books, setting up appointment, running through the day with backed up appointments, but simple things, like retail and social media fall to the back of the list.
Sonya Latreille, Schwarzkopf Professional PR & Digital Media Manager & OSiS+ Senior Brand Manager, provides salon owners with the best practices for promote gift sets and services during the holidays on social media:
(1) Start simple. Use your social media platform to get the word about your gift sets. Curate attention-grabbing promotions throughout the holidays. Your promotions should act as the ultimate gift guide that provides the perfect gift idea for everyone on your customer’s lists. For instance, if you’re looking to get your kid’s teacher’s a gift? We’ve got A+ gifts at our salon.
(2) Have a selfie station at your salon with fun props. Encourage clients to take photos and tag your salon in it for a chance to win. This will help increase awareness for your salon while showing off your amazing work.
Best practices for salon owners to boost retail numbers during the upcoming holiday season: Implement a sliding pricing strategy, where prices are highest at the beginning of the season and lowest by Christmas Eve. But don’t forget last minute deals are all about “supplies are running out” not “help us get through all this!”
Take advantage of your salon’s busiest season with the amazing Schwarzkopf Professional Holiday Deals – here is a gift list that you won’t have to check twice! Offers run until December 31, 2015!
● MINI CARE ORNAMENTS: Deck the halls with very merry minis and get into the season with Schwarzkopf Professional mini care ornaments and festive salon displays; salon price $100 with a salon value of $136.00.
● BC HOLIDAY GIFT SET: Share the joy of care and choose from BC Bonacure Color Freeze, Time Restore or Repair Rescue Duo gift sets, packaged with a free limited edition hot chocolate mug; salon price $19.50 with a salon value of $27.50.
● MINI DRYER SET: Sometimes the best gifts come in small packages, especially when referring to the limited edition Tanzanite Schwarzkopf Professional Mini Giant Blow Dryer; salon price $27.99 with a salon value of $40.00.
● OSiS+ HOLIDAY GIFT SET: Gift the hottest trending hair looks and take knots, braids and buns to the next level with OSiS+ and must-have hair jewelry; salon price $15.99 with a salon value of $37.25.
● OSiS+ MEN’S SURVIVAL KIT: Help your clients survive the holidays with mankind’s ultimate styling weapon, OSiS+ Mess Up and get a limited edition Terminator Genisys Survival Kit; salon price $135.00 with a salon value of $250.75 (salon price includes 6 OSiS+ Mess Up, 6 OSiS+ Dust It, and 6 Survival kits.)
For additional information, please visit Schwarzkopf-ProfessionalUSA.com